Social media is a powerful marketing tool, but only if it’s thought through. Our social media strategies allow businesses to use social channels and messaging that actually help achieve business goals. Not there for the sake of it, but for the good of business health.
To put together a social media marketing strategy, we will examine your audience in depth. We’ll ask what they want and need from a brand’s social media channels and investigate what stage of the purchase or engagement process they’re at. Are they suspects or prospects?
Using this information, the strategy will lay out the best times to post, how often, which channels to post on and, crucially, what the channel’s voice and actual persona will be.
All of these elements ensure that the target audience is comfortable engaging with the brand they know, trust and admire.
Once the strategy has been created, we can train your team to implement the strategy. Whether they are experienced in social media or new to it, our digital team are experts in explaining the process simply and understandably.
Of course, we are always available to answer questions or to act as a sounding board for ideas. We’ll act as the brand guardians for your channels, defending them as if they were our own, and so we’ll always give you our honest opinions on whether an idea works or not.
This is about maintaining communication with your market, and ensuring that people who have already shown interest in our business, service or product are kept informed.
It’s a balancing act, as posting simply for the sake of it is obvious and off-putting. To avoid berating your followers and causing them to unfollow your brand, we mix and switch between messages and sentiments, appealing to different interests and needs, whilst keeping your cohesive brand style.
On behalf of our clients, our paid social specialists use social media advertising to build relationships with future customers, grow communities, raise targeted brand awareness and deliver our clients’ products and services to those who have a real need or desire for them.
For us it’s all about research and knowing the community. We create strategic paid social ads, with a clear and measurable plan for success. Paid social advertising increases brand awareness and can reach niche and general users who are genuinely interested in clients’ offerings – with a clear message, that’s on brand. That means we stay abreast of the latest advertising options, regularly researching new tools and techniques, and using proven tactics to achieve real (and measurable) results.