Build relationships in the right way
Create campaigns that eat the weak
Collaborate with our SEO team
Make sure people link back
We don’t blast out emails to the masses. For every single digital PR campaign, we build bespoke, targeted media lists that will add value to what we need to achieve. We establish what journalists and editors want for their audience and then pitch the idea with the perfect hook to entice them and their readers.
This isn’t ill-thought-out link building or spammy tactics from yesteryear. It’s not just about link building either, although we do offer this as a service too.
It’s creative, refined and targeted – with a pinpoint focus inside a broad brand vision.
And we’re not just restricted to the news, consumer, trade and vertical trade media either – we’re always looking for well ranking non-media sites that carry high-quality traffic, that may wish to receive articles from you too.
The content we create for link building needs a news hook and stand out from all the other noise. Tank is built on storytelling; our PR and content experts know how to tell a great story and lift brands to a new level.
The type of content we can create is endless, from discovering the most vegan US state, to generating links for an Algarve-villa specialist, to making parking tickets sexy with a campaign that generated 50+ links.
Digital PR and SEO work hand in hand. Our technical SEO expertise defines where campaign content and links should be placed and directed to best influence search engine performance. This team will carry out extensive keyword and competitor research to look for the opportunities you might be missing out on.
We’ll also carry out extensive backlink analysis – looking at all existing links to your website as well as your competitors’ – to check your current potential for appearing in Google search. This enables us to spot new opportunities, as well as quickly eliminate any potentially toxic links pointing to your domain.
Given that digital PR focusses heavily on the new content created on your website, it’s vital that whoever references that material gives recognition in the form of a backlink. This not only helps the reader navigate to your page to learn more about the campaign itself, but Google sees a link to your page as a highly trusted endorsement.
We’re tactful in who we send your content to. Our time has to pay, so we only target publishers with the right audience and those your SEO will benefit from.
The more endorsements the page gets, the more able it is to support the more commercial pages you’re trying to rank. We can even secure new links to your core product pages as well.