Guides, cheatsheets and solution materials
Industry trend reports and whitepapers
Blogs and website landing pages
Paid social ads, paid search ads and email sales copy
A thoroughly-researched and well-written guide will show you understand your target audience’s issues and challenges.
Willingly giving away a certain level of advice establishes a level of trust at the top of your marketing funnel. It shows that your business has invested time into researching what they need — something that we can help you to do.
The industry advice the guide needs to include may be complex, but we’re experts at making sense of complex issues and presenting them in a way that a broader audience is able to easily digest.
By bringing guides and materials like these to people’s attention through social media, email and PR, they will work hard to engage a new batch of people and bring them into your funnel.
These reports and whitepapers focus on the future aspects of your sector. They may be technical, but we’re experienced in making such things engaging and understandable.
By creating and publishing a review into your own industry, researching a particular aspect of it or preparing a detailed report of its health, your business can be looked upon as a source of sound knowledge and wisdom, as your audience starts to look a little further into what they need.
A key pillar of a content marketing agency’s work, our team of writers have the ability to present intricate data, research and opinions in a format that is able to be clearly understood and eminently readable.
Reports or whitepapers can then be used as lead generation tools for you, as part of paid social media campaigns or in marketing emails to your existing clients. They can also prove fertile ground for press releases, features, infographics and social media content off the back of specific findings, feeding into the next stage of our work for you.
Blogs have several uses in the top to mid levels of your marketing funnel. When written to back up an informative story, they can provide a more personal perspective on a subject from one of your team.
They can also perform an important role in SEO, by attracting organic traffic to your website. As long as your blogs answer their original search queries, as well as being excellent pieces of content in their own right.
The content on the landing pages of your wider website is sensitive. It forms a powerful impression of your brand and is the measure by which they judge your service or product. For Google, it affects how that page ranks for key search terms and, therefore, how likely people are to visit at all.
We’ll write well-optimised and structured content for the web pages you want to rank in searches, and support your SEO efforts.
By providing answers to the last elements of research a lead will do before they’re ready to make a decision, this content has immense power — but is delicately balanced.
This content is what gives your audience at the very bottom of your sales funnel the final push, and dovetails perfectly with the location to which it applies — even on a multi-national basis.
As the tools to persuade leads to make their decision and arrange an appointment, book a demonstration or place an order, the words should strike directly to the heart of what those people need.
Short-form pieces like these may only consist of a few words, but they can only serve their purpose if they are clear, well-written and ruthlessly efficient. There’s often no room for poetic language.
Because this stage is so crucial to get right, content localisation plays an even more important role. Simple translations of short passages often miss the mark, so getting local nuances and cues correct is dependent on local knowledge.
Fortunately, our strong network of native writers based in multiple countries can help with this.