SAS
Changing perceptions with enterprise tech leaders
Challenge
Multinational AI and data leader SAS wanted to raise brand awareness among C-level technology audiences including CIOs, CTOs and digital transformation leaders by positioning itself at the forefront of AI and automation innovation.
The objective was to secure consistent, high-impact media coverage that would enhance reputation, drive website engagement and support long-term visibility.
Solution
We delivered a strategic, integrated PR programme combining data-led campaigns, thought leadership, executive profiling, sector-focused outreach and reactive commentary. Working closely with SAS experts, we explored high-impact themes from generative AI to AI readiness and AI governance and shaped compelling narratives for enterprise tech audiences. These were placed in top-tier media to build trust and visibility among senior decision-makers.
Results
As well as coverage in TechRadar Pro, Computer Weekly and ITPro – all widely read by CIOs, CTOs and enterprise IT leaders – we secured:
Coverage
placements, with 60% in C-suite and sector-specific media
Ranking
campaigns saw SAS rank third in Google search for the keyword “artificial intelligence”, having historically been on page two.