Rush Hair approached us to increase the number of bookings in its lesser known salons. Understanding that a key driver for health and beauty consumer audiences is based on trusted recommendations, we turned to micro-influencers and media local to each new salon location.
Kicking off in Birmingham, Leicester and Manchester, we leveraged popular instagrammers and editors with booming audiences of engaged followers.
With a ‘budget’ of appointments and services at our disposal, we built relationships with these new ambassadors for the brand, inviting them in for treatments and to relay a positive review to their follower base and readers.
Total audience reached throughout the campaign.
influences and media ambassadors joined in and provided valuable feedback.
New major UK corporates committed to discount partnerships.
Salon openings in total, all of which showed profitable launch figures.
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