FASTSIGNS® is a giant of the signage world, with more than 675 franchised centres globally. When the UK network needed help to signpost more people to its service offering, Tank was appointed to fly the flag.
A business giant like FASTSIGNS® required an equally substantial campaign, so we combined Tank’s PR and digital brains to initially focus on PR and PPC. Tank was later employed to revolutionise the UK website’s SEO functionality.
Our PR tactic was to mix individual centre news to generate local and regional press, whilst working with FASTSIGNS® UK’s top bosses to create compelling thought-leadership articles and business stories for the trade media.
For PPC, we deployed a more geo-focused keyword strategy, made ad copy improvements and conducted regular campaign optimisation. This was all combined with technical SEO support, the creation of new landing pages and improvements to the layout of individual centre web pages.
Increase in PR and media coverage throughout the UK.
Increase in pay-per-click conversion rates, with 68% reduction in total monthly spend.
Increase in overall conversions across all websites.
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