Almond Financial came to Tank to grow its financial advice and retirement planning services nationally.

While its website ranked well for local Lincolnshire keywords, its lack of content and quality backlinks meant it struggled to compete for the most lucrative terms – particularly those relating to pensions advice.

Tank doubled down on pensions advice. A multi-layered style of digital PR was used, alongside insightful keyword-focussed content and off-page technical SEO work.

By combining data-focussed content campaigns with timely thought leadership advice about pensions, Tank’s team positioned Almond as a true authority in the sector – with the insight and content to back it up.

On-page content was written in line with regulatory requirements. The digital PR campaigns had broad appeal, achieving coverage and links from a wide variety of the target audience’s preferred titles.