Scott Potter
Paid Media Lead
Wizard of paid media and Google Ads. Insists he’s from Derbyshire but sounds like a native of Bolton. Golfist who runs further in a weekend than you walk in a month.
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Aug 20
Google’s latest move in paid search isn’t subtle. AI Max for Search launched on 6 May 2025, pitched as a campaign type that takes care of the hard bits: keywords, ad copy and landing page selection. The promise is more automation, less manual work, and better results. Automation isn’t new. But this goes further. AI […]
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