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Martin Harris

Head of Digital

Leading Tank’s digital charge. 15+ years in digital marketing. Resident AI expert, gym devotee and Derby fan – all requiring unreasonable optimism.

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Abstract painting representing shifting patterns

AI

Oct 14

More than a year on from the UK rollout of Google’s AI Overviews, launched on 15 August 2024, and just over a month since the launch of AI Mode on 28 July 2025, we wanted to find out which sectors have seen the biggest impact on their organic traffic and page visibility - a sign that their organic search engine optimisation (SEO) strategies may not be delivering the results they need.

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