Gemma Cockrell
Recovering magazine journalist turned consumer PR maven. Fierce teller of the truth who spends her weekends regaling the airwaves with intense motorsport discussion.
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Jul 10
In 2025, pitching a story to journalists is no longer just about crafting a compelling narrative – it’s about deciding how to deliver it. The traditional press release still holds immense value for journalists, with nearly three in four naming press releases as something they’d like to receive from PR professionals. However, journalists are inundated […]
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