Dave Endsor
Client Strategy Director
Reared in full-service account handling, adopted by the digital world. Prodigal son, parameter pusher and tactician. Derby.
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So many brands are guilty of getting bogged down with their messaging and what they think is important to customers. Sound familiar? While you’re rightly excited that your product is ‘innovative’, ‘market leading’ or worse, ‘best in breed’, these aren’t words that customers would typically relate to. They’d much prefer how it would make their […]
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