Global citizen born in Hong Kong, now in Nottingham. Seasoned PR manager who readily dives into work tasks and restaurant menus. Has a predilection for upcycling old lamps.
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Sep 16
Influencer marketing is booming, especially here in the UK, with projected spending hitting a hefty £896 million in 2024. Brands are tapping into this powerful tool to connect with audiences in ways that feel authentic and genuinely impactful. But, it’s not as simple as picking a social media star and calling it a day. The […]
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